Low blow from Beale

Low blow from Beale 
Analysis of article from Sports Marketing and Management Perspective:

Kurtley Beale has sent a Wallabies official an offensive photograph and text messages. The string of text messages between Beale and business manager Di Patterson is now the subject of an independent code of conduct hearing to determine Beale's rugby future.

As far as self management goes, Kurtley Beale is lacking in that area after hugely disrespecting a member of wallabies management recently and now his playing future could be out the door.

Wallabies management and the international rugby board and conducting an investigation into the incident, and his management team will not be taking this lightly.

Kurtley's sponsors will be humiliated by the events that have been uncovered, and will no doubt be terminating their sponsorship deals. This event has also brought bad media coverage to the rest of the wallabies team who haven't done anything wrong and are suffering because of someone else's bad mistakes.

This event has been put all over the internet and the news so it will be hard for him to recover from this especially if his rugby career is ruined because of it. It will also be hard for the Wallabies to let him return to the team when he has been so disrespectful to a member of the management team who is constantly helping the team and Kurtley. If he returns to the team it could put Di Patterson in a really uncomfortable position.

Kurtley will have to work on his self management if he is allowed to return to the team as he is a role model for a lot of younger rugby fans including ones who are old enough to understand what he's done and how wrong it is.

The management team will be keeping a close eye on him from now on and he will have a lot of grovelling to do.

This has been a management perspective of the Kurtley Beale drama.

Kurtley Beale's texts to Di Patston revealed

Kurtley Beale's texts to Di Patston revealed
Sports code: rugby
Source: sydney morning herald
Date: 13/10/14

After Kurtley Beale sent a Wallabies team official an offensive photograph and text message, she replied: "I can't stop crying I am so humiliated by this. Don't you think my job is hard enough without this?"

The string of text messages between Beale and business manager Di Patston, now the subject of an independent code of conduct hearing to determine Beale's future in rugby, were published in the Daily Telegraph today.

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Questions have been raised about whether coach Ewen McKenzie knew about Beale's crude texts at the time they were sent in June, and why they have been revealed four months on.

At a press conference last week, McKenzie said he learnt about the exchange in the fallout from Beale's inflight argument with Patston between South Africa and Argentina several weeks ago. But Beale's manager, Isaac Moses, said McKenzie had a conversation with his playmaker addressing the incident at the time.

"I can't go into detail [in light of the upcoming hearing], but information I have suggests a conversation did take place between Ewen and Kurtley with regard to the text message issue," Moses said.

The Telegraph reported that it was understood the delay between the texting incident and their being revealed publicly is because Patston agreed to keep it a secret in order to give Beale a second chance, but attached a condition to her pledge.

According to the Telegraph's report, Beale sent photographs of nude, overweight women accompanied by the words "Would you hit it?" and "Di", and "Di who wants a go f---ing this?".

Patston then replied: I am sitting here in the team room doing my job and I can't stop crying. What did I do to you? You have barely known me a day. I can't stop crying I am so humiliated by this. Don't you think my job is hard enough without this? This is how the only female staff member is treated? I am so embarrassed by this I am leaving for my room I can't stop crying thanks a lot.

Beale wrote: I was layin on my bed I didn't send it to anyone I sent it to myself. Youve done nothing wrong youve been so good to me & your such a lovely lady. We all see how hard you work for us. I just do stupid things for no reason. I was laying here getting ready for lunch & training mucking around. I hate I have done this to you & I am so sorry di.

Patston: Leave me alone please. I've come to my room. The team room is full of players I know you've sent it on to them but I'll never know to who. Just leave me alone this is not ok. Do you realise the situation you've put me in? I have earned this job and I am proud of being a female at this level. If I complain then I make it hard for women in Rugby and it puts the reputation of the entire squad at stake. Do you realise the situation I am? Just leave me alone please. I don't want to hear from you until my distress has settled.

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Beale: Ok I feel so bad.

Patston: You may feel bad but if you did not accidentally send them to me how many more would there be? Are you sorry you did it or just sorry you got caught? Think about that.

Beale: I just don't know what to do. I'm so sorry.

Patston: Glad we got the chance to catch up and talk it through. I wanted you to look me in the eyes and realise I am a person - a mum, wife and daughter (all those things we discussed) and how they would feel seeing what you sent me. I'll never know who you sent them to or why; but everyone deserves a chance. You were clearly upset and showed remorse which I am for. I hope you can move on from this with a greater respect for treating people the right way. As I said, I won't be telling Ewen, or the ARU as you are entitled to one mistake and be a better person for it. I hope this is your moment and you gain a greater respect for the people here doing a job for you and the rest of the team. Let's move on from this and start anew. No need to talk about it any further. Di.

Beale: I can't believe your not going to tell Ewen or the ARU this means so much to me & I have learned my lesson I promise you. You have been very kind to me di and I'll never do anything like this again. Seeing you so upset hurt me I couldn't deal with it. You have my respect & deserve better you do so much for us & work so hard. Wish I could take it back. Thankyou di.

Beale has been stood down, pending the outcome of the investigation, while Patston resigned late on Friday due to stress.

- Sydney Morning Herald

Upset win for the breakers.

Upset win for the breakers.
Analysis of article from Sports Marketing and Management Perspective:

The breakers toppled over last year's winners, the Perth Wildcats 80-70. They now have a few broken bodies to repair before they face the Adelaide 36ers in Auckland.

 Corey Webster suffered a back injury in the game against the Perth side during the second quarter and wasn't able to return to the court. Alex Pledger played through 14 minutes with turf toe which was giving him grief and Tom Abercrombie stayed in Auckland to recover from sports hernia surgery.  

The Breakers management team has a big job on their hands getting their team match fit before the Adelaide 36ers arrive to play them. Abercrombie is hopeful that he will be able to play in a packed out vector arena against the Perth team

.

Marketing for the breakers team is never much of a challenge as they have a big following in New Zealand and the game against the 36ers is expected to have a big crowd. The Breakers main sponsor and naming rights of the team being SkyCity. As well as Bartercard being another major sponsor.

The Breakers have marketed the team by having a website, online advertising, tv advertisements and they will have way more advertising in the city where the games are being played. They also have 3, 4, 5 or 10 game membership deals to try and get more people to their games.
 

Players also have individual sponsors of their own, to help with expenses like travel.
They also open these sponsorship opportunities up to anyone and display the players online who you are able to sponsor and those with sponsors already are displayed with their sponsor logo.  

These were a few marketing and management perspectives surrounding the breakers.

Injury dampens Breakers' upset victory in Perth

Injury dampens Breakers' upset victory in Perth
Sport: Basketball
Source: stuff.co.nz
Date: 13/10/14

Buoyant but battered, the Breakers face an important few days healing some wounded bodies ahead of Friday's visit by the Adelaide 36ers.

After their upset win over the defending champion Wildcats in Perth to tip off the new Australian NBL season, Dean Vickerman's men will look to consolidate their fast start in their home opener that will double as a tribute for retired club legend CJ Bruton.

That means dealing with a casualty ward that grew by one in Perth, with starting shooting guard Corey Webster jamming his back in the second quarter and unable to re-enter the game.

That made the Breakers' 80-70 victory over the Cats, snapping a five-game regular season losing streak in Perth, even more meritorious, as it was essentially achieved with only seven fit players.

Centre Alex Pledger played nearly 14 minutes, but was clearly hampered by the turf toe injury he's trying to play through, while Tall Black Tom Abercrombie stayed behind in Auckland to recover from sports hernia surgery.

Abercrombie aims to play against the 36ers, Pledger's situation remains a watching brief, while Webster's status is optimistic, though it needs further assessment. All three will require intensive treatment this week to make the startline for the clash at Auckland's Vector Arena.

Assistant coach Paul Henare said Webster's improvement suggested a quick recovery was on. "He's in a little bit of discomfort, and hopefully that will settle down. We'll know more once we're able to get it checked out."

Pledger's situation is a tricky one. His first stint on court was productive, but after that he struggled for timing and pushoff. He had three points on one-of-three shooting, two rebounds and a pair of blocks in about 14 minutes.

But Henare made it clear the Breakers valued any contribution they could get out of their 2.15m centre.

"I'm really, really proud of the big man," he said. "He's in a little bit of discomfort, but his presence was felt.

"Yes, he's not going to be the Alex Pledger we know and love but he still moved reasonably well, especially on defence. You can't teach seven feet - he's a big boy, and he and Ekene [Ibekwe] did a good job under the basket."

Abercrombie was hopeful he could play in front of what's expected to be a big crowd at Vector. The springy small forward played through a series of niggles in the recent Tall Blacks World Cup campaign, and was just looking forward to returning to the court free of pain.

Henare said after the elation of a rare victory in Perth, the team had quickly shifted its focus to a testing week that will end with a Sunday visit to Melbourne. Fairfax NZ

Sports awards in Malaysia

Sports awards in Malaysia
Analysis of article from Sports Marketing and Management Perspective:

The 15th annual Laureus sports awards are going to be hosted in Kuala Lumpar Malaysia this year. The chairman of the event is excited to take the awards there because it will be the first time that the awards will be held in South East Asia, and it will help to extend the awards into a new part of the world.

Management of this event will be huge! Making sure that all the award winners are able to attend the event and making sure that the event will run smoothly. 

Volunteers are a huge part of events like this so management will need to make sure that each of them is assigned a suitable task and that they are able to complete it well for the event to be a success. The responsibility load will be huge.

Marketing will be equally important! Advertising this event over the globe will be a big but important task to get as many people to the awards to celebrate the athletes. This will bring a lot of money into the Malaysian economy and provides lots of opportunities for local businesses and their tourism sector.

The awards will also be important it will be an awards ceremony to pay tribute and salute Nelson Mandela.

This has been a few key points surrounding marketing and management for the Laureus Sports awards to be held in Malaysia this year.

Malaysia to stage 2014 Laureus World Sports Awards

Malaysia to stage 2014 Laureus World Sports Awards

Sports code: Sports awards
Source: laureus.com
Date: 5/2/14

The 2014 Laureus World Sports Awards is to be held in Kuala Lumpur, Malaysia, on Wednesday, March 26.

This is the 15^th year of the Laureus World Sports Awards and Edwin Moses, Chairman of the Laureus World Sports Academy, said: “I am delighted that the 2014 Awards is to be staged in Kuala Lumpur, Malaysia. It is an exciting development that Laureus is being held in South East Asia for the first time, enabling the Laureus message to be extended to a new part of the world.

“Of course this will be a very emotional occasion as it is the first Awards since the death of our Patron, the great Nelson Mandela, and I am sure with the support of everyone in Kuala Lumpur it will be an Awards Ceremony to remember where we can salute today’s sporting heroes and pay tribute to President Mandela.”

The globally televised Awards Ceremony, attended by living legends of sport, celebrates the achievements of the greatest sportsmen and sportswomen each year.

Among the sporting greats who have been named as winners of Awards over the 15 years of  Laureus have been Usain Bolt, Lindsay Vonn, Roger Federer, Serena Williams and Rafael Nadal.

YB Dato' Seri Mohamed Nazri, Minister of Tourism & Culture of  Malaysia, said: “Kuala Lumpur is honoured to have been given the privilege of hosting the prestigious 2014 Laureus World Sports Awards and the city looks forward to staging this internationally-renowned event and welcoming a plethora of sporting legends to Malaysia. This is a sports-loving country and I can promise warm Malaysian hospitality awaits all our guests.

“We are proud to count badminton world No 1, Dato’ Lee Chong Wei, squash world champion Dato’ Nicol David and 2012 Olympic bronze medalist in platform diving Pandelela Rinong as products of our sports culture. Coupled with international events such as the Monsoon Cup and Formula One Grand Prix, we are supremely confident that Kuala Lumpur, Malaysia, is the perfect host for a sporting event with such global significance. I am positive this will be an event to remember for all involved.”

You can't have it both ways

You can't have it both ways
Analysis of article from Sports Marketing and Management Perspective:

American fans aren't so enthused about how low scoring baseball games are these days. 

As it is with most sports steroids are a banned substance in baseball. Since this rule has come into play its no secrete, batters have been struggling.

With a recent 6 hour game between the Giants and the nationals both teams only scored a combined score of 3 runs. Sure if there were players in this game were using performance enhancing drugs such as steroids the result would/ could have been a lot different.

 The public once wasn't happy with steroid use and now they're not happy that the games are low scoring. It's either going to have to be one or the other folks...

Players who have been found to be using steroids have been massively frowned upon, as they would in nearly any sport. Using performance enhancing drugs on the banned list is not a good look for a player alone, but especially the team they play for, the sponsors of the team, the park etc.

 Team management and Baseball officials will be working hard to make sure that players are keeping the game clean. Winning a World Series title because one player has broken the rules, when everyone else is trying extremely hard without them just isn't fair.

Team sponsors are not going to like the fact that they are sponsoring a cheat, so sponsorship is not going to be looking good when a player is found out.

When players are found guilty of steroid use they are suspended from playing baseball for however long officials believe is sufficient. Teams obviously aren't going to benefit by losing a player either and players aren't going to benefit from having to pay the fine. Team management and other teams are most likely not going to want to pick up a player who has been found guilty of banned substances as they may be a liability to the team and franchise.  

These were a few key points from a marketing and management perspective surrounding steroid use in baseball.