Last second win for the silver ferns

Last second win for the silver ferns
Analysis of article from Sports Marketing and Management Perspective:

The silver ferns have made the final against Australia for the gold medal at the commonwealth games in Glasgow.

The game was an anxious one for kiwi supporters as the Silver ferns only levelled the score with 3 minutes to go, and finally getting the goal to put them ahead at the last second of the game. Giving them the 35-34 win over England.

Making the final of the commonwealth games has opened up more opportunities for investors to provide the silver ferns with more sponsorship, which could always come in handy with upcoming games and travel. As the Silver Ferns continue on to the finals more people will be watching and the silver ferns will be out in the open for everyone to look at. Businesses that choose to sponsor the Silver Ferns have a really good opportunity to get their name out to a global audience during this event. The more companies behind the ferns the better.

The Silver Ferns having a lot to play for will obviously be playing their hearts out as they do in any game! But this will be a special one! Sponsors will appreciate the ferns doing well at a global event, and by holding themselves high and being great role models and showing good sportsmanship as they always do, what do they have to complain about?

The team management will also be riding the high with the team and will be wanting them to play well and achieve their goal of winning the goal at the commonwealth games. They will need to ensure that each player is looked after well and any injuries are addressed to as quickly as possible, as we all know we never know when an injury could occur so self management is also very important during these competitions.

These were a few marketing and management perspectives around the Silver Ferns competing in Glasgow.