Really hit the spot

Really hit the spot

Analysis of article from Sports Marketing and Management Perspective:

Italian rider Gianluca Brambilla and Russian rider Ivan Rovny have been disqualified from the tour of Spain after they were both caught throwing punches and elbows at each other while they were continuing to cycle in the breakaway group.

The men were disqualified during the 16th stage of the Tour of Spain with just 15km to go they were both told to stop racing as they were disqualified.

This is not only a bad image for themselves but also their country and more importantly their sponsors. The bad media coverage will no doubt have some sponsors reconsidering the decisions they have made when it comes to sponsoring those athletes especially if they are wearing the company name or logo!

Team management will not be happy either! All this hard work for nothing.. With the athletes giving themselves a bad name it automatically gives their team a bad name. These athletes are grown men and in my opinion should be able to handle a bit of competition a lot better than what they did... 

Their management will be trying to stop as much of the bad media as they can by coming up with some excuse, but this kind of behaviour, is it excusable?

There is a way to gain media interest, but that is usually by competing well and not lashing out at the competition. The management teams will no doubt be making sure that this kind of stunt isn't pulled again. Im sure that the teams will be re-evaluating goals and discussing what has gone on as the media coverage surrounding them might not die down anytime soon..

These key points have addressed key points of a marketing and management perspective surrounding the negative behaviour shown by these athletes