Sunday 12 October 2014

You can't have it both ways

You can't have it both ways
Analysis of article from Sports Marketing and Management Perspective:

American fans aren't so enthused about how low scoring baseball games are these days. 
As it is with most sports steroids are a banned substance in baseball. Since this rule has come into play its no secrete, batters have been struggling.

With a recent 6 hour game between the Giants and the nationals both teams only scored a combined score of 3 runs. Sure if there were players in this game were using performance enhancing drugs such as steroids the result would/ could have been a lot different.

 The public once wasn't happy with steroid use and now they're not happy that the games are low scoring. It's either going to have to be one or the other folks...

Players who have been found to be using steroids have been massively frowned upon, as they would in nearly any sport. Using performance enhancing drugs on the banned list is not a good look for a player alone, but especially the team they play for, the sponsors of the team, the park etc.

 Team management and Baseball officials will be working hard to make sure that players are keeping the game clean. Winning a World Series title because one player has broken the rules, when everyone else is trying extremely hard without them just isn't fair.
Team sponsors are not going to like the fact that they are sponsoring a cheat, so sponsorship is not going to be looking good when a player is found out.

When players are found guilty of steroid use they are suspended from playing baseball for however long officials believe is sufficient. Teams obviously aren't going to benefit by losing a player either and players aren't going to benefit from having to pay the fine. Team management and other teams are most likely not going to want to pick up a player who has been found guilty of banned substances as they may be a liability to the team and franchise.  


These were a few key points from a marketing and management perspective surrounding steroid use in baseball.  

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