Captain clutch

Captain clutch
Analysis of article from Sports Marketing and Management Perspective:

What a way to finish! A typical Yankees 6-5 win over Baltimore to finish Derek Jeter's career.
Ninth inning, runner on second, tied ball game and Jeter drops a hit into right field to score the winning run. Yankee stadium was full of Jeter supporters to celebrate his final home of his career.

This was a massive deal for the Yankees and was an excellent marketing opportunity. The fact that this was Jeter's last game was a massive deal so why not capitalise on it? The special occasion would draw many more fans, which means more tickets sold, and more profit made. The occasion also gives opportunity for merchandise such as t-shirts, jerseys, posters etc to be sold.

There is no doubt that the occasion would have been well advertised nationally and worldwide for that matter. Having the advertisements on the TV would have got the Yankees brand out there more and people would have wanted to be a part of history. The game was also televised and live streamed on the internet so different networks would have also had to buy the rights to screen the events.

Derek Jeter and the Yankees would also have sponsors; with winning the game against the Orioles would have been a good way to give back to them.

During the game the team management would have had to make sure that all players were playing to their potential, and making sure that injuries were being looked after. Self management of the players on the field is also important, they would have needed to display self discipline to ensure that the plays were made and their at bats were successful. And these points would have been important leading up to the game as well, recovering from previous games, making sure they were presented well before and during the game, making sure that they are a positive role model for all of the fans etc.

These were a few of the marketing and management perspectives surrounding Derek Jeter's last game and the New York Yankees in general.