Upset win for the breakers.

Upset win for the breakers.
Analysis of article from Sports Marketing and Management Perspective:

The breakers toppled over last year's winners, the Perth Wildcats 80-70. They now have a few broken bodies to repair before they face the Adelaide 36ers in Auckland.

 Corey Webster suffered a back injury in the game against the Perth side during the second quarter and wasn't able to return to the court. Alex Pledger played through 14 minutes with turf toe which was giving him grief and Tom Abercrombie stayed in Auckland to recover from sports hernia surgery.  

The Breakers management team has a big job on their hands getting their team match fit before the Adelaide 36ers arrive to play them. Abercrombie is hopeful that he will be able to play in a packed out vector arena against the Perth team

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Marketing for the breakers team is never much of a challenge as they have a big following in New Zealand and the game against the 36ers is expected to have a big crowd. The Breakers main sponsor and naming rights of the team being SkyCity. As well as Bartercard being another major sponsor.

The Breakers have marketed the team by having a website, online advertising, tv advertisements and they will have way more advertising in the city where the games are being played. They also have 3, 4, 5 or 10 game membership deals to try and get more people to their games.
 

Players also have individual sponsors of their own, to help with expenses like travel.
They also open these sponsorship opportunities up to anyone and display the players online who you are able to sponsor and those with sponsors already are displayed with their sponsor logo.  

These were a few marketing and management perspectives surrounding the breakers.