Jab isn't firing for Joseph Parker

Jab isn't firing for Joseph Parker
Analysis of article from Sports Marketing and Management Perspective:

Is Joseph Parker going to be fighting fit for his fight with Sherman Williams next Thursday? Parker went down during training with a shoulder injury which was later diagnosed by Warriors physician Dr John Mayhew as bursitis. This is a reoccurring shoulder problem for parker which they hope will settle down over a few days time.

This will be a crucial time for Joseph Parkers management team as they will have to make sure that he is getting the best treatment, making sure he is rested and not worked too hard, making sure that the press and other outside sources aren't making up false statements surrounding the fight and whether or not Parker will be able to compete.

Strategic and performance management will be crucial to make sure that Parker is able to fight on Thursday and meet any goals he has self made surrounding the event. With Parkers 10-0 record he will not want to give up easily, so it is important that he gets the proper medical care.

Public relations are important during this time for parker and his team. The person in charge of public relations will be making sure that people aren't going to lose interest in the event because of the possibility that his shoulder injury won't be resolved in time for the event on Thursday,  like his coach Kevin Barry said " let's not jump to conclusions". All will be revealed before Thursday.

In summary, Joseph Parker's management team are going to have to work well with medical staff to ensure he is able to perform to the expected standard against Sherman Williams on Thursday. These points addressed some key marketing and management perspectives around Parkers upcoming fight.