Sunday 12 October 2014

Low blow from Beale

Low blow from Beale 
Analysis of article from Sports Marketing and Management Perspective:

Kurtley Beale has sent a Wallabies official an offensive photograph and text messages. The string of text messages between Beale and business manager Di Patterson is now the subject of an independent code of conduct hearing to determine Beale's rugby future.

As far as self management goes, Kurtley Beale is lacking in that area after hugely disrespecting a member of wallabies management recently and now his playing future could be out the door.
Wallabies management and the international rugby board and conducting an investigation into the incident, and his management team will not be taking this lightly.

Kurtley's sponsors will be humiliated by the events that have been uncovered, and will no doubt be terminating their sponsorship deals. This event has also brought bad media coverage to the rest of the wallabies team who haven't done anything wrong and are suffering because of someone else's bad mistakes.

This event has been put all over the internet and the news so it will be hard for him to recover from this especially if his rugby career is ruined because of it. It will also be hard for the Wallabies to let him return to the team when he has been so disrespectful to a member of the management team who is constantly helping the team and Kurtley. If he returns to the team it could put Di Patterson in a really uncomfortable position.

Kurtley will have to work on his self management if he is allowed to return to the team as he is a role model for a lot of younger rugby fans including ones who are old enough to understand what he's done and how wrong it is.

The management team will be keeping a close eye on him from now on and he will have a lot of grovelling to do.

This has been a management perspective of the Kurtley Beale drama.


Kurtley Beale's texts to Di Patston revealed

Kurtley Beale's texts to Di Patston revealed
Sports code: rugby
Source: sydney morning herald
Date: 13/10/14

After Kurtley Beale sent a Wallabies team official an offensive photograph and text message, she replied: "I can't stop crying I am so humiliated by this. Don't you think my job is hard enough without this?"
The string of text messages between Beale and business manager Di Patston, now the subject of an independent code of conduct hearing to determine Beale's future in rugby, were published in the Daily Telegraph today.
Questions have been raised about whether coach Ewen McKenzie knew about Beale's crude texts at the time they were sent in June, and why they have been revealed four months on.
At a press conference last week, McKenzie said he learnt about the exchange in the fallout from Beale's inflight argument with Patston between South Africa and Argentina several weeks ago. But Beale's manager, Isaac Moses, said McKenzie had a conversation with his playmaker addressing the incident at the time.
"I can't go into detail [in light of the upcoming hearing], but information I have suggests a conversation did take place between Ewen and Kurtley with regard to the text message issue," Moses said.
The Telegraph reported that it was understood the delay between the texting incident and their being revealed publicly is because Patston agreed to keep it a secret in order to give Beale a second chance, but attached a condition to her pledge.
According to the Telegraph's report, Beale sent photographs of nude, overweight women accompanied by the words "Would you hit it?" and "Di", and "Di who wants a go f---ing this?".
Patston then replied: I am sitting here in the team room doing my job and I can't stop crying. What did I do to you? You have barely known me a day. I can't stop crying I am so humiliated by this. Don't you think my job is hard enough without this? This is how the only female staff member is treated? I am so embarrassed by this I am leaving for my room I can't stop crying thanks a lot.
Beale wrote: I was layin on my bed I didn't send it to anyone I sent it to myself. Youve done nothing wrong youve been so good to me & your such a lovely lady. We all see how hard you work for us. I just do stupid things for no reason. I was laying here getting ready for lunch & training mucking around. I hate I have done this to you & I am so sorry di.
Patston: Leave me alone please. I've come to my room. The team room is full of players I know you've sent it on to them but I'll never know to who. Just leave me alone this is not ok. Do you realise the situation you've put me in? I have earned this job and I am proud of being a female at this level. If I complain then I make it hard for women in Rugby and it puts the reputation of the entire squad at stake. Do you realise the situation I am? Just leave me alone please. I don't want to hear from you until my distress has settled.
Beale: Ok I feel so bad.
Patston: You may feel bad but if you did not accidentally send them to me how many more would there be? Are you sorry you did it or just sorry you got caught? Think about that.
Beale: I just don't know what to do. I'm so sorry.
Patston: Glad we got the chance to catch up and talk it through. I wanted you to look me in the eyes and realise I am a person - a mum, wife and daughter (all those things we discussed) and how they would feel seeing what you sent me. I'll never know who you sent them to or why; but everyone deserves a chance. You were clearly upset and showed remorse which I am for. I hope you can move on from this with a greater respect for treating people the right way. As I said, I won't be telling Ewen, or the ARU as you are entitled to one mistake and be a better person for it. I hope this is your moment and you gain a greater respect for the people here doing a job for you and the rest of the team. Let's move on from this and start anew. No need to talk about it any further. Di.
Beale: I can't believe your not going to tell Ewen or the ARU this means so much to me & I have learned my lesson I promise you. You have been very kind to me di and I'll never do anything like this again. Seeing you so upset hurt me I couldn't deal with it. You have my respect & deserve better you do so much for us & work so hard. Wish I could take it back. Thankyou di.
Beale has been stood down, pending the outcome of the investigation, while Patston resigned late on Friday due to stress.
- Sydney Morning Herald


Upset win for the breakers.

Upset win for the breakers.
Analysis of article from Sports Marketing and Management Perspective:
The breakers toppled over last year's winners, the Perth Wildcats 80-70. They now have a few broken bodies to repair before they face the Adelaide 36ers in Auckland.

 Corey Webster suffered a back injury in the game against the Perth side during the second quarter and wasn't able to return to the court. Alex Pledger played through 14 minutes with turf toe which was giving him grief and Tom Abercrombie stayed in Auckland to recover from sports hernia surgery.  

The Breakers management team has a big job on their hands getting their team match fit before the Adelaide 36ers arrive to play them. Abercrombie is hopeful that he will be able to play in a packed out vector arena against the Perth team
.
Marketing for the breakers team is never much of a challenge as they have a big following in New Zealand and the game against the 36ers is expected to have a big crowd. The Breakers main sponsor and naming rights of the team being SkyCity. As well as Bartercard being another major sponsor.

The Breakers have marketed the team by having a website, online advertising, tv advertisements and they will have way more advertising in the city where the games are being played. They also have 3, 4, 5 or 10 game membership deals to try and get more people to their games.
 
Players also have individual sponsors of their own, to help with expenses like travel.
They also open these sponsorship opportunities up to anyone and display the players online who you are able to sponsor and those with sponsors already are displayed with their sponsor logo.  



These were a few marketing and management perspectives surrounding the breakers.

Injury dampens Breakers' upset victory in Perth

Injury dampens Breakers' upset victory in Perth
Sport: Basketball
Source: stuff.co.nz
Date: 13/10/14

Buoyant but battered, the Breakers face an important few days healing some wounded bodies ahead of Friday's visit by the Adelaide 36ers.
After their upset win over the defending champion Wildcats in Perth to tip off the new Australian NBL season, Dean Vickerman's men will look to consolidate their fast start in their home opener that will double as a tribute for retired club legend CJ Bruton.
That means dealing with a casualty ward that grew by one in Perth, with starting shooting guard Corey Webster jamming his back in the second quarter and unable to re-enter the game.
That made the Breakers' 80-70 victory over the Cats, snapping a five-game regular season losing streak in Perth, even more meritorious, as it was essentially achieved with only seven fit players.
Centre Alex Pledger played nearly 14 minutes, but was clearly hampered by the turf toe injury he's trying to play through, while Tall Black Tom Abercrombie stayed behind in Auckland to recover from sports hernia surgery.
Abercrombie aims to play against the 36ers, Pledger's situation remains a watching brief, while Webster's status is optimistic, though it needs further assessment. All three will require intensive treatment this week to make the startline for the clash at Auckland's Vector Arena.
Assistant coach Paul Henare said Webster's improvement suggested a quick recovery was on. "He's in a little bit of discomfort, and hopefully that will settle down. We'll know more once we're able to get it checked out."
Pledger's situation is a tricky one. His first stint on court was productive, but after that he struggled for timing and pushoff. He had three points on one-of-three shooting, two rebounds and a pair of blocks in about 14 minutes.
But Henare made it clear the Breakers valued any contribution they could get out of their 2.15m centre.
"I'm really, really proud of the big man," he said. "He's in a little bit of discomfort, but his presence was felt.
"Yes, he's not going to be the Alex Pledger we know and love but he still moved reasonably well, especially on defence. You can't teach seven feet - he's a big boy, and he and Ekene [Ibekwe] did a good job under the basket."
Abercrombie was hopeful he could play in front of what's expected to be a big crowd at Vector. The springy small forward played through a series of niggles in the recent Tall Blacks World Cup campaign, and was just looking forward to returning to the court free of pain.

Henare said after the elation of a rare victory in Perth, the team had quickly shifted its focus to a testing week that will end with a Sunday visit to Melbourne. Fairfax NZ

Sports awards in Malaysia

Sports awards in Malaysia
Analysis of article from Sports Marketing and Management Perspective:

The 15th annual Laureus sports awards are going to be hosted in Kuala Lumpar Malaysia this year. The chairman of the event is excited to take the awards there because it will be the first time that the awards will be held in South East Asia, and it will help to extend the awards into a new part of the world.

Management of this event will be huge! Making sure that all the award winners are able to attend the event and making sure that the event will run smoothly. 

Volunteers are a huge part of events like this so management will need to make sure that each of them is assigned a suitable task and that they are able to complete it well for the event to be a success. The responsibility load will be huge.

Marketing will be equally important! Advertising this event over the globe will be a big but important task to get as many people to the awards to celebrate the athletes. This will bring a lot of money into the Malaysian economy and provides lots of opportunities for local businesses and their tourism sector.

The awards will also be important it will be an awards ceremony to pay tribute and salute Nelson Mandela.


This has been a few key points surrounding marketing and management for the Laureus Sports awards to be held in Malaysia this year.

Malaysia to stage 2014 Laureus World Sports Awards

Malaysia to stage 2014 Laureus World Sports Awards
Sports code: Sports awards
Source: laureus.com
Date: 5/2/14

The 2014 Laureus World Sports Awards is to be held in Kuala Lumpur, Malaysia, on Wednesday, March 26.
This is the 15th year of the Laureus World Sports Awards and Edwin Moses, Chairman of the Laureus World Sports Academy, said: “I am delighted that the 2014 Awards is to be staged in Kuala Lumpur, Malaysia. It is an exciting development that Laureus is being held in South East Asia for the first time, enabling the Laureus message to be extended to a new part of the world.
“Of course this will be a very emotional occasion as it is the first Awards since the death of our Patron, the great Nelson Mandela, and I am sure with the support of everyone in Kuala Lumpur it will be an Awards Ceremony to remember where we can salute today’s sporting heroes and pay tribute to President Mandela.”
The globally televised Awards Ceremony, attended by living legends of sport, celebrates the achievements of the greatest sportsmen and sportswomen each year.
Among the sporting greats who have been named as winners of Awards over the 15 years of  Laureus have been Usain Bolt, Lindsay Vonn, Roger Federer, Serena Williams and Rafael Nadal.
YB Dato' Seri Mohamed Nazri, Minister of Tourism & Culture of  Malaysia, said: “Kuala Lumpur is honoured to have been given the privilege of hosting the prestigious 2014 Laureus World Sports Awards and the city looks forward to staging this internationally-renowned event and welcoming a plethora of sporting legends to Malaysia. This is a sports-loving country and I can promise warm Malaysian hospitality awaits all our guests.
“We are proud to count badminton world No 1, Dato’ Lee Chong Wei, squash world champion Dato’ Nicol David and 2012 Olympic bronze medalist in platform diving Pandelela Rinong as products of our sports culture. Coupled with international events such as the Monsoon Cup and Formula One Grand Prix, we are supremely confident that Kuala Lumpur, Malaysia, is the perfect host for a sporting event with such global significance. I am positive this will be an event to remember for all involved.”


You can't have it both ways

You can't have it both ways
Analysis of article from Sports Marketing and Management Perspective:

American fans aren't so enthused about how low scoring baseball games are these days. 
As it is with most sports steroids are a banned substance in baseball. Since this rule has come into play its no secrete, batters have been struggling.

With a recent 6 hour game between the Giants and the nationals both teams only scored a combined score of 3 runs. Sure if there were players in this game were using performance enhancing drugs such as steroids the result would/ could have been a lot different.

 The public once wasn't happy with steroid use and now they're not happy that the games are low scoring. It's either going to have to be one or the other folks...

Players who have been found to be using steroids have been massively frowned upon, as they would in nearly any sport. Using performance enhancing drugs on the banned list is not a good look for a player alone, but especially the team they play for, the sponsors of the team, the park etc.

 Team management and Baseball officials will be working hard to make sure that players are keeping the game clean. Winning a World Series title because one player has broken the rules, when everyone else is trying extremely hard without them just isn't fair.
Team sponsors are not going to like the fact that they are sponsoring a cheat, so sponsorship is not going to be looking good when a player is found out.

When players are found guilty of steroid use they are suspended from playing baseball for however long officials believe is sufficient. Teams obviously aren't going to benefit by losing a player either and players aren't going to benefit from having to pay the fine. Team management and other teams are most likely not going to want to pick up a player who has been found guilty of banned substances as they may be a liability to the team and franchise.  


These were a few key points from a marketing and management perspective surrounding steroid use in baseball.  

Fans Sickened by the Steroid Era Shouldn’t Complain Now

Fans Sickened by the Steroid Era Shouldn’t Complain Now
Sports code: Baseball
Source: New York times
Date: 9/10/14
Midway through the fourth inning of a National League division series game Monday, a stranger walked over to where I was watching the broadcast in a restaurant. The game between the San Francisco Giants and the Washington Nationals was scoreless, and yet another hitter had just had a failed at-bat.
Can anyone hit anymore?” the man complained.
An innocent question, asked at the wrong time.
I’m not sure what it was about what the man had said that got me to preaching. It was probably seven years of pent-up frustration over the self-righteous, fan-fueled pursuit of steroid users by baseball’s commissioner,Bud Selig.
“You can’t have it both ways,” I said, pointing to the television screen as another batter grounded out. “You can’t tell baseball to get rid of steroids, rage again at so-called steroid cheats and then complain when you get this.”
The Giants went on to lose Monday, 4-1, before wrapping up the series a day later — with a 3-2 win that also featured very little offense. On Saturday, the Giants and the Nationals had played a 6-hour-23-minute game in which the teams combined to score three runs.
There are legitimate points to be made about other factors contributing to the demise of hitting: defensive shifts, for instance, and middle-relief pitchers who throw 100 miles an hour. These days there are also endless conferences on the mound to make pitching changes or discuss an ever-widening array of strategies, which means a game that is already thick with strategy has become so dense — and narcissistic — that even a scoreless game can become a marathon.
But it is also clear that the rise of pitchers has coincided with the apparent decline in the use of performance-enhancing and performance-sustaining drugs like steroids and amphetamines. Some hitters, for sure, have suffered.
I don’t advocate the use of steroids, though in a society that uses drugs to improve performance in virtually every aspect of our lives, I’m open to the legalized, supervised and highly regulated use of certain P.E.D.s in sports.
In any event, my message to fans like the man who approached me Monday and lamented baseball’s lack of scoring is: Don’t complain. This is what you wanted. You chase performance-enhancers out of baseball, you probably chase away some of the hits.
Of course, there are those who contend that diminished offense means baseball is merely going through another phase. And I get the evolutionary arguments.
In 1968, Bob Gibson was king of the pitcher’s mound, the feared face of pitching dominance that was drastically limiting scoring To counter that trend, baseball lowered the mound. Then, 35 years later, Barry Bondsbecame one of the most dominant offensive forces baseball has known. He defined an era in which offense reigned and attendance grew. But it was Bonds who also became the face of steroid use, and the federal government and Major League Baseball pursued him relentlessly. The government eventually won a conviction against him for obstruction of justice.
Baseball — Selig, in particular — publicly flogged Bonds, baseball’s home run king, and Selig later went after Alex Rodriguez, who seemed poised to surpass Bonds someday. Over the past two seasons, the sport has handed out a good number of suspensions for violations of the game’s substance-abuse policy. Rodriguez was ultimately barred for a year.
Selig, concerned about his legacy, has essentially declared that performance-enhancing drugs are now dead, buried and gone from baseball, although it’s clear that he has probably been overstating things.
It’s also worth noting that baseball’s pursuit and demonization of Bonds, at some levels, was personal for Selig. The commissioner is a Milwaukee native and a former owner of the Brewers who never hid his affection for Hank Aaron from his days with the Braves in Wisconsin. Selig watched as Aaron, an African-American star, withstood hostility as he chased, and eventually passed, Babe Ruth’s home run mark in the early 1970s.
So it could not make Selig happy that decades later it was Bonds, of all people, a player linked to performance-enhancers, who was bearing down on Aaron’s record.
But just as Aaron was a signpost of an era — an African-American surpassing a coveted cultural milestone — Bonds was an unhappy signpost of one, too: an era involving drugs that everyone from owners to executives to players helped create.
Now that era has waned, if not disappeared. But so, too, it would seem, has some of the ability to score.
That gets back to the original question: What do fans want? A replay of the recent juiced era in which tape-measure home runs become the norm and a lot of players hit a lot of balls over the fence, or the suffocating pitching that now predominates?
The circus, no doubt, was more enjoyable — after all, fans in every sport want to see scoring. Which means baseball’s conundrum is how to present a clean game — and a quicker one, too, for that matter — that can attract more young fans. Nine-inning games that last nearly four hours are not the answer.
As to whether baseball is a sounder game now than it was when balls were flying out of the park not long ago — that’s a matter of taste. Hitters (some of them amped) and offense, or pitchers and defense: Take your pick. But attendance figures don’t lie, and baseball slipped this season for the second straight year.
A good pitching duel now and then is fine. But not every day. And not when — from April to September, and now into October — the games take so long, whether or not there is any offense to liven up the proceedings.
In the end, the fans who clamored to get performance-enhancing drugs out of the game can’t exactly complain with the way things are now.
You can’t have it both ways.


Really hit the spot

Really hit the spot
Analysis of article from Sports Marketing and Management Perspective:

Italian rider Gianluca Brambilla and Russian rider Ivan Rovny have been disqualified from the tour of Spain after they were both caught throwing punches and elbows at each other while they were continuing to cycle in the breakaway group.

The men were disqualified during the 16th stage of the Tour of Spain with just 15km to go they were both told to stop racing as they were disqualified.
This is not only a bad image for themselves but also their country and more importantly their sponsors. The bad media coverage will no doubt have some sponsors reconsidering the decisions they have made when it comes to sponsoring those athletes especially if they are wearing the company name or logo!

Team management will not be happy either! All this hard work for nothing.. With the athletes giving themselves a bad name it automatically gives their team a bad name. These athletes are grown men and in my opinion should be able to handle a bit of competition a lot better than what they did... 

Their management will be trying to stop as much of the bad media as they can by coming up with some excuse, but this kind of behaviour, is it excusable?

There is a way to gain media interest, but that is usually by competing well and not lashing out at the competition. The management teams will no doubt be making sure that this kind of stunt isn't pulled again. Im sure that the teams will be re-evaluating goals and discussing what has gone on as the media coverage surrounding them might not die down anytime soon..

These key points have addressed key points of a marketing and management perspective surrounding the negative behaviour shown by these athletes



Brawling cyclists disqualified

Brawling cyclists disqualified
Sports code: cycling
Source: nz herald
Date: 9-9-14


Italian Gianluca Brambilla and Russia's Ivan Rovny have been disqualified from the Tour of Spain after coming to blows during the 16th stage from San Martin del Rey Aurelio to La Farrapona.
In bizarre circumstances both men landed punches and elbowed each other whilst continuing to cycle as they made up a breakaway group of 13 riders on Monday.
Rovny even had to ask for a new pair of sunglasses from his Tinkoff-Saxo team car as they were broken in the bust up.

It was originally announced that tour organisers would take a decision on sanctions at the end of the stage, but with Brambilla still part of a lead group of three with just 15 kilometres to go both teams were instructed to tell their riders to stop as they had been disqualified.

Last second win for the silver ferns

Last second win for the silver ferns
Analysis of article from Sports Marketing and Management Perspective:

The silver ferns have made the final against Australia for the gold medal at the commonwealth games in Glasgow.
The game was an anxious one for kiwi supporters as the Silver ferns only levelled the score with 3 minutes to go, and finally getting the goal to put them ahead at the last second of the game. Giving them the 35-34 win over England.
Making the final of the commonwealth games has opened up more opportunities for investors to provide the silver ferns with more sponsorship, which could always come in handy with upcoming games and travel. As the Silver Ferns continue on to the finals more people will be watching and the silver ferns will be out in the open for everyone to look at. Businesses that choose to sponsor the Silver Ferns have a really good opportunity to get their name out to a global audience during this event. The more companies behind the ferns the better.
The Silver Ferns having a lot to play for will obviously be playing their hearts out as they do in any game! But this will be a special one! Sponsors will appreciate the ferns doing well at a global event, and by holding themselves high and being great role models and showing good sportsmanship as they always do, what do they have to complain about?
The team management will also be riding the high with the team and will be wanting them to play well and achieve their goal of winning the goal at the commonwealth games. They will need to ensure that each player is looked after well and any injuries are addressed to as quickly as possible, as we all know we never know when an injury could occur so self management is also very important during these competitions.


These were a few marketing and management perspectives around the Silver Ferns competing in Glasgow. 

Silver Ferns down England late at Commonwealth Games

Silver Ferns down England late at Commonwealth Games
Sports code: Netball
Source: 3 news
Date: august 2nd

Coach Waimarama Taumaunu lauded the composure of her players after the
 Silver Ferns won a dramatic Commonwealth Games semi-final against England with a last-second goal.
New Zealand had to come from behind in the final quarter in Glasgow before a Maria Tutaia shot from under the post clinched a 35-34 victory.
The result kept alive the Silver Ferns' hopes of a third successive gold medal.
The match at the Scottish Exhibition and Conference Centre was a see-sawing thriller and Taumaunu identified the last two minutes as key.
She praised the way that Tutaia's shooting partner, Jodi Brown, wound down the clock before the decisive goal.
"Jodi managed to draw out the attack play right to the last second so England had no opportunity to have a centre pass and go again," she said.
"There was a lot of composure and clear-headedness in those last two minutes."
The match was a low-scoring one and Taumaunu acknowledged the defensive work of England pairing of Geva Mentor and Eboni Beckford-Chambers.
"They're an outstanding defensive unit and we always knew it was going to be tough," she said.
"And I think we made it tough for their shooters."
New Zealand will meet either world champions Australia or Jamaica in the title decider on Sunday.
England had given Australia a fright in the pool phase before also losing by a solitary goal.
Against New Zealand, they battled against a heavy penalty count, but were roared on by the majority of supporters in the crowd.
The Silver Ferns started without their top shooting combination of Tutaia and Cathrine Latu, who had both missed their previous two matches with injury.
Tutaia, who had been nursing a foot problem, came on for Ellen Halpenny in the second quarter, but Latu sat out the match with a calf problem.
No more than one goal separated the teams at the end of each of the first three quarters with skipper Casey Kopua leading the defensive effort for the Silver Ferns.
The contest was locked at 29-29 heading into the final period and, like in the third quarter, England jumped out to an early.

But the Silver Ferns levelled to 34-34 with more than three minutes to go, setting up a heart-stopping finish.
Wallabies halt the all blacks
Analysis of article from Sports Marketing and Management Perspective:


The Wallabies have held out the All Blacks to a 12 all draw ending the winning streak for the All Blacks. Daniel carter wasn't playing the game as he was injured, no Kevin Mealamu with 114 test caps under his belt. Israel Dagg wasn't chosen in the team either, the try scorer he is, was it a good move putting him on the bench?

Management of the game wasn't the best as I'm sure you could agree. Referee Jaco Peyper calls weren't always on point, which contributed to the 12 all draw. Jaco later apologised for some of the bad calls he made such as sin binning Wyatt Crocket late in the first half.

The draw won't have a huge impact on the All blacks when it comes to fans and selling tickets etc in future games as they have a huge following in New Zealand and other countries over the world. It won't affect the selling of All Blacks merchandise either as it always sells well.

Could this draw affect predictions of how the All Blacks are going to perform at the rugby world cup? All Blacks coaching staff are going to have to ensure that they can win their upcoming games to ensure they can bring the Bledisloe Cup back to New Zealand.

Overall this game wasn't a great one for the All Blacks and they will really need to improve their game before the 2015 rugby world cup. Leadership within the All Blacks team such as the coaches, management, captain and co-captain will have to step up and really get the team up to standard within the next few weeks.


These were a few marketing and management perspectives surrounding the All Blacks 12 all draw with the Wallabies. 

All Blacks and Wallabies draw first Bledisloe test

All Blacks and Wallabies draw first Bledisloe test
Sports Code-Rugby
Source-Stuff.co.nz
Date- 27 Aug 2014

The Wallabies have done it. Sort of.
For the second time in recent years they've halted a significant All Blacks winning streak with a dramatic 12-12 draw that will do wonders for their confidence, if not their prospects of ending an 11-year Bledisloe drought.
In a tryless affair at the cavernous Olympic Stadium the Wallabies rode home on the back of a surging second 40 that saw the All Blacks under serious pressure almost throughout, and forced to play nearly the entire last 10 minutes a man down after Beauden Barrett was marched just five minutes after coming on to the field.
The draw will be regarded with vastly different emotions by both camps. For the Wallabies it's the classic moral victory - a tremendous effort to end the New Zealanders' winning streak at a record-equalling 17 and deny them the 18th they craved to carve their place in the history books.
''It's a bit of a funny feeling really,'' said All Blacks skipper Richie McCaw afterwards.
For his team, the draw will be a bitter disappointment, especially that they couldn't quite nail the win they desired most.
But they could never get into this match in the second 40 and a yellow card in each half certainly did not help their cause.
On such a big occasion, it was deeply disappointing that the rugby did not match the high stakes or commitment from both sides. The rain that fell before and after kickoff didn't help, and both teams defended very, very well.
But in an error-ridden, stop-start affair it was probably appropriate at the end that the contest finished in a stalemate. As much as neither side deserved to lose, neither really did enough to win it either.
In front of a crowd of 68,627, the Wallabies showed they're making strides.
Undoubtedly Ewen McKenzie has some talent in his group, not to mention some depth and tenacity.
But the draw - matching their effort of 2012 in Brisbane when they halted the All Blacks' win streak at 16 - was not the result they were after either.
The All Blacks never really fired a shot in the second half, and weren't helped when midfield linchpin Ma'a Nonu was forced off midway through with an arm injury. The Australians will also rue the points they spurned late in the first half.
A pretty dour, and tryless, first 40 minutes - not surprising given the slippery surface underfoot - ended with the All Blacks leading 9-3, with prop Wyatt Crockett in the bin and the Wallabies probably kicking themselves for an inability to convert a strong finish into any points.
The New Zealanders had very much had the best of the opening half-hour, Aaron Cruden's three penalties to just one by Kurtley Beale a testimony to that.
But a surging finish from the hosts netted only Crockett's yellow card for a ''cynical'' ruck infringement with the Wallabies seemingly caught in two minds about taking their points three at a time, or in greater multiples.
McKenzie would have been happy with his forwards' effort. The scrum was solid, lineout mostly on the money and they were where they needed to be at the breakdown.
The New Zealanders had the better of the possession battle for the half, but the home defensive line held firm throughout.
Remarkably, the Wallabies had much the better of the second 40, though disappointingly neither side could find a way through the resolute defensive lines they were up against.
But they would have been rapt to keep the fearsome New Zealanders to just Cruden's lone second-half penalty and pick up three of their own to level the scores at 12-12 with just 10 minutes remaining.
With Barrett in the bin, the Wallabies looked the most likely to break the deadlock over the run home, and finished the match camped deep in All Black territory.
Barrett came back for the final minute and change and a brief hint of a Dublin escape act as on before the game finished on an error.
Two great defensive plays defined the All Blacks' second 40 minutes - both off kicked-through ball right on their line.
First Dane Coles and then Julian Savea produced faultless efforts to clear extremely dangerous situations. Soon after Savea was nailing another massive tackle to put Pat McCabe into touch.

In the end they saved the draw, rather than salvaged a win. Disappointing. But it could have been so much worse

Captain clutch

Captain clutch
Analysis of article from Sports Marketing and Management Perspective:

What a way to finish! A typical Yankees 6-5 win over Baltimore to finish Derek Jeter's career.
Ninth inning, runner on second, tied ball game and Jeter drops a hit into right field to score the winning run. Yankee stadium was full of Jeter supporters to celebrate his final home of his career.

This was a massive deal for the Yankees and was an excellent marketing opportunity. The fact that this was Jeter's last game was a massive deal so why not capitalise on it? The special occasion would draw many more fans, which means more tickets sold, and more profit made. The occasion also gives opportunity for merchandise such as t-shirts, jerseys, posters etc to be sold.

There is no doubt that the occasion would have been well advertised nationally and worldwide for that matter. Having the advertisements on the TV would have got the Yankees brand out there more and people would have wanted to be a part of history. The game was also televised and live streamed on the internet so different networks would have also had to buy the rights to screen the events.

Derek Jeter and the Yankees would also have sponsors; with winning the game against the Orioles would have been a good way to give back to them.

During the game the team management would have had to make sure that all players were playing to their potential, and making sure that injuries were being looked after. Self management of the players on the field is also important, they would have needed to display self discipline to ensure that the plays were made and their at bats were successful. And these points would have been important leading up to the game as well, recovering from previous games, making sure they were presented well before and during the game, making sure that they are a positive role model for all of the fans etc.

These were a few of the marketing and management perspectives surrounding Derek Jeter's last game and the New York Yankees in general.
  


Derek Jeter hero in Bronx finale

Derek Jeter hero in Bronx finale

Sports code: Baseball
Source:
espngo.com
Date: 26-9-14

NEW YORK -- It was a most improbable ending to
 Derek Jeter's career at Yankee Stadium and, at the same time, utterly predictable: ninth inning, runner on second, game on the line and the player who has been called "Captain Clutch" at the plate.
As he has done so many times over the past two decades, Jeter jumped on a first-pitch fastball and with that instantly recognizable inside-out swing slapped the ball hard on the ground into right field to score the winning run in a dramatic 6-5 New York Yankees victory over the Baltimore Orioles.
Yankee Stadium, which had overflowed with love for Jeter all night, erupted in the kinds of cheers reserved for the greats of Yankees history.
It was an ending so perfect that even Jeter admitted, "I wouldn't have believed it myself."
"Everyone dreams of hitting a home run in the World Series or getting a game-winning hit," Jeter said. "But I was happy with a broken bat and a run scored in the seventh inning; I was happy with that being the end. But I'll take this one."
Two innings earlier, it appeared Jeter had won the game in less spectacular fashion, with a bases-loaded bouncer that broke a 2-all tie when Orioles shortstop J.J. Hardy fired the potential inning-ending double-play ball into right field for a two-run error.
And Jeter had started off by thrilling the crowd with a first-inning RBI double that narrowly missed being a game-tying two-run home run, hitting the left-field fence about 3 feet from the top.
But it seemed the night was headed for a dispiriting end when Yankees closer David Robertson blew a three-run lead, allowing ninth-inning home runs to Adam Jones and Steve Pearce to draw the Orioles into a 5-all tie.
All Robertson had done, however, was set up Jeter for yet another memorable moment in a career that has been filled with them. After designated hitter Jose Pirela led off the bottom of the ninth with a single and Brett Gardner bunted him to second, Jeter came up against right-handed reliever Evan Meek.
One pitch later, the ball was rolling into right field and Jeter was being swarmed on the field by his teammates, having come through in another clutch situation.
It was a moment so electrifying that even the victimized Meek had no choice but to savor it.
"What a moment," he said. "What better way to go out here at Yankee Stadium than to do what he did? I can't be upset about that."
Meek said that as Jeter came off the field, he said to the Orioles' bench, "Congratulations and good luck. You guys deserve it," referring to the fact that Baltimore finished atop the American League East, a position the Yankees occupied at the end of 13 of Jeter's 20 seasons.
"That's why we all tipped our caps to him," Meek said. "He's a legend. He's done everything right."
Jeter was met near home plate by his parents, Charles and Dorothy Jeter; his sister Sharlee and her son Jalen; and his girlfriend, Hannah Davis. He also was greeted by former teammates Mariano Rivera, Jorge Posada, Bernie Williams and Andy Pettitte, and former manager Joe Torre, who managed them all to four World Series titles.
"That meant a lot to me," Jeter said. "Those guys are my brothers. Mr. T [Torre] is like a second father. I wouldn't be here today if it wasn't for them. We've shared a lot of success, a lot of memories together, and I guess this is one last one we can share together."
The normally stoic Jeter was swollen-eyed in his postgame news conference, and admitted it took effort to control his emotions throughout the day and that he had broken down several times during the game.
Jeter said there were times during the game when he was so nervous he hoped the ball would not be hit to him. In fact, he made a throwing error the first time he handled the ball.
"I almost started crying driving here today," said Jeter, who admitted he had to retreat to the clubhouse during the game to compose himself. "I think I've done a pretty good job of controlling my emotions throughout the course of my career. I have them, I try to hide them, I try to trick myself and convince myself that I'm not feeling those particular emotions. It's been getting more and more difficult these last few weeks, but today I wasn't able to do it."
When asked on the field after the game by a television interviewer to describe what was going through his mind, the first words out of Jeter's mouth were, "Don't cry."
Jeter said that as his retirement drew nearer, he found it increasingly difficult to control his emotions, especially when he was being honored at every out-of-town ballpark on what he insisted not be called his "farewell tour."
"This whole year, it's been special," he said. "But at times, it's been odd and it's been difficult. You almost feel as though you're watching your own funeral, you know what I mean? I appreciated it all, but internally you feel as though part of you is dying. And I guess that's true of the baseball side because it's over with."
Over the past week or so, Jeter certainly has looked like a player with a lot more baseball left in him. In the eight games of the Yankees' final homestand, which concluded with Thursday night's victory, the 40-year-old Jeter had 12 hits in 34 at-bats (.353) and nine RBIs.
"I feel as though I can still play," he said. "I just don't want to."
Jeter said he would not play shortstop in the Yankees' final three games at Fenway Park this weekend, preferring to have played his last game at the only position he has played in 20 big league seasons at Yankee Stadium, but would like to be the designated hitter in at least two of the games.
"I'm happy with the way my career has gone," Jeter said. "I wouldn't change anything about it. I wouldn't trade places with anyone who's ever played this game because this is exactly what I dreamt of doing and everything I've been able to do is more than I've ever dreamt. And all I've ever cared about is winning."